The actual numbers differ slightly, but the general idea is the same. Worldwide smartphone shipments have yet again declined, by anywhere between 6 and 8 percent compared to last year’s July – September quarter, to either 355 or 360 million units.
This is the fourth consecutive slumping quarter for a market that flourished like no other during the previous decade or so, and market researchers are starting to doubt the recovery will be as swift and significant as formerly anticipated.
But not all of the world’s major vendors are suffering the consequences of “longer replacement rates, inventory buildup in several regions, and a lack of exciting hardware design innovation.”
In first place, Samsung retains a healthy lead over its two main rivals, but the company’s dipping sales are getting more and more problematic. We’re now talking about a massive year-on-year fall of over 13 percent in unit shipments, as well as a drop from a 21 or 22 percent market share to a little over 20 percent.
While the Galaxy Note 9 launch was reportedly successful, Samsung still needs its mid-end portfolio to perform better on a global scale. Huawei, on the other hand, has had both budget-friendly and high-end hits, including Honor-branded mid-rangers and new P-series flagships. And yes, things are also looking good for the Mate 20 family.